the hedgehog story

well made things with integrity are the essence of our vision. 

over the last ten years, hedgehog has evolved from being a toy shop into a collection of practical, lifestyle products for the whole family. we maintain our deep respect for nature, a focus on observation and adventure, and aim to inspire children to learn through play. 

we value homemade, vintage and second hand, and encourage people to buy less, buy better and buy things that last. we love games, dressing up, making, baking, music, arts, crafts, exploring nature and things that make us laugh. we celebrate festivals, traditions and stories from around the world, embracing our mixed-race heritage. and as a designer - i have run my own creative consultancy for many years - i care about aesthetics and what things look like.

my children have grown up as hedgehog has developed in a rapidly changing, fragile world. they have wisdom beyond their age, and as their generation spread their wings and head out into the world i am reassured that they will treasure childhood memories, respect history and be thoughtful about the environment. hedgehog has been part of their journey.